Starting Your Own Online Business is Easier than You Think
There are two approaches to starting your own online business. One is to start with a product that you believe in such as organic baby clothes or homemade scented candles and market them on your own ecommerce site. The other way is to find out what people want and provide it. It’s easy to do market research online to find out what people are searching for and not finding. You can learn more here about simple solutions to all your online business issues.
A Well-designed Website
Most visitors stay on a website for fewer than five seconds. You need to get their attention, so they will not only stay but buy or at least give you their email address. Here are some tips for a good website.
Make it simple and uncluttered. Use a white background and one or two sans-serif fonts. Navigation should be easy and the same on every page. You don’t need a lot of graphics, but a few that enhance your message may help. Include a place where customers can give their email address. Your customer checkout should be no more than two clicks.
Have Good Content
The text on your website should not only be informative, it should also be interesting. You should establish yourself as an expert in your field and provide content that gives value to your customer. This delivers the most efficient SEO and will get you higher rankings on search engines. Your site should have at least two positive testimonials from actual customers. If possible, give a money-back guarantee of satisfaction. The text should contain a proactive statement and ask for the sale.
Use Email Marketing
Email marketing will give you the best return on your investment. It is far superior to print, TV, telemarketing and radio because it can be targeted to specific groups all over the world. Always follow up on any customer who gives you his or her email address.
Use Live Chat
A live chat on your website is the best way to guarantee good customer service. Your customers will have quick access to you to ask questions or complain. Whatever it is, you’ll know quickly and be able to right any wrongs, so your customers have a satisfactory interface with your company.